Macro Coach

pro

A 16 week certification designed to take you from “just another macro coach on the internet” to industry leading coach

I teach you the skills to:

BTW: these tools + strategies are evidence based + methods I used to build a multi 6 figure income in just one year with a +90% retention rate

Ready to get certified?

I'm ready!

  • retain clients for 9+ months 
  • feel confident ANY client (yes, even the most unmotivated ones)
  • craft a coaching program with a minimum 70% success rate 
  • access the experience it takes coaches YEARS to develop through dozens of real client case studies and example check ins

And the most frustrating part? You don’t know how to help clients who struggle with consistency, motivation, or the “all or nothing mentality” because your macro calculator doesn’t help with that 

You’re not alone… but picture this:

The most frustrating part about being “certified” these days?
⟶ Your CPT taught you the basics, yes, but you still feel imposter syndrome because it didn’t prepare you enough for the actual online coaching so you still question yourself *womp womp

⟶ You get the whole P/C/F thing, but you're not 100% confident in how to actually coach clients them through it and be more than just a macro calculator

⟶ You go blank when a client stalls and that stresses you out when it comes to client retention

⟶ You preach balance but you’re riding the struggle bus when it comes to giving your clients actual strategy for it 

⟶ You’re not new to the whole online coaching thing but building traction in your business feels slowwww (i got you) 

What if you had ready-made tools, templates, and techniques that guaranteed client results while saving you hours of work (and could ditch the trial and error period) 

Imagine science-backed strategies at your fingertips, making you feel confident in adjusting macros and reviewing biofeedback—keeping your client roster full and your revenue steady (hello stable MRR!)

What if you finally stood out in the crowded online coaching space with skills that delivered industry-leading results, boosting client retention and referrals?

Had the *chef’s kiss* of action aligned STRATEGY + problem solving for your clients to become more balanced and consistent in your program (even on the weekends)

Say goodbye to imposter syndrome and step into total confidence, equipped with a strategy for every aspect of your coaching—from check-ins to overcoming client mindset barriers and plateaus.

Let's make it happen!

Sounds like what you need, right?

I used to stress every time a client’s contract was ending, constantly hunting for the next one just to keep my business afloat.

Back in 2017, I started coaching with some basic certifications, thinking, “If it worked for me, it’ll work for everyone.” Spoiler: It didn’t. 

Many of my clients were stuck in cycles of inconsistency, resetting every Monday, dealing with unoptimized metabolisms, and facing fluctuating motivation. It took me years to figure out how to manage it all.

Those entry-level macro certs didn’t prepare me for the diverse skills needed to run a successful online coaching business, especially in the competitive online space. 

I realized that effective program design, smooth client onboarding, and smart management were crucial for a stable, growing business—without throwing money at ads, spending endless hours in DMs, or just hoping people would sign up.

What took me years to develop is something I can now teach others, helping online coaches fast-track their success in ways that a standard CPT simply can’t.

So many of my clients struggled with consistency, starting over every Monday, unoptimized metabolisms and varying levels of motivation. My experience and basic macro calculators did NOT prepare me to navigate these struggles, especially in the online space.

I would be #frustrated that the program I designed just didn’t work for them and I would think I wasn’t cut out for this whole macro coaching thing. Until I realized not everyone would be like me and I needed to learn strategy, customization, periodization and how to set up an online business, that was not only well versed in nutritional coaching but effective program design, client onboarding/management and behavior change.

My NSAM didn’t prepare me for this whole online coaching thing.

When I first started coaching in 2017, I had some basic certifications that only got me so far. I was implementing coaching practices that “worked for me” so they should help every client……right? (lol, nope)

Over 16 weeks, you’ll master the art of creating epic client transformations and building a thriving business model to support them.

»» Onboarding clients and setting up their nutrition

»» Conducting effective check-ins and meaningful coaching calls

»» Using precise scripts to handle client scenarios, even the tough ones

»» Designing and implementing nutrition programs

»» Coaching for adherence, not just giving orders


With a hands-on approach, client case studies to sharpen your skills, and weekly support calls, you’ll finish the program with the confidence to dominate the online macro coaching space.

At the end of the 16 weeks, take a 100-question multiple-choice final exam to earn your certification, fully prepared to work with real clients.

You’ll dive into everything from:

I want to become certified!

16 weeks of self-guided training modules—learn at your own pace (hello, flexibility!)

Self-guided client case studies with practice work and provided answers—application is key (no more “what did I even learn?” moments)

Real client check-ins and coaching feedback examples—no more guessing if you’re doing it right

Evidence-based scripts for navigating difficult client situations and driving positive behavior change

Scripts to structure meaningful coaching sessions in just 30 minutes

Foolproof sentence starters to ask quality questions when messaging clients

ADJUSTment™ protocol—keep your clients progressing, not plateauing

Business audit for quick clarity and personalized advice—show up confidently with authority

Ready-made resources for your clients—start taking on clients ASAP without creating everything from scratch

Templates, tools, guides, and done-for-you client systems (intake forms, applications, check-in templates, response templates, cheat sheets)—stay organized, even if tech isn’t your thing

Canva templates—learn how to market yourself and create scroll-stopping content that markets your coaching program effectively

Weekly support calls—get feedback on your clients and answers to burning questions

Join Macro Coach Pro

Slack Community—Mon-Thurs guidance and support for client cases and course content

Guest expert trainings from Sam Miller and Brian Sidenburg from the Metabolism School

Practice quizzes and a study guide to prep for the final exam

Final assessment to solidify your knowledge and become a confident, qualified coach (includes one re-take and certification)

MODULE ONE

Discover the 3 essential ingredients to elevate your coaching game that propel yourself into the elite ranks of online coaches

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MODULE TWO

  • Audit Your Strengths and Weaknesses: Figure out what you're great at and where you could use some improvement in your coaching business backed by personalized advice from Lisamarie
  • Master Research: Explore evidence-based coaching, where to find studies, and how to be critical of the research you come across.
  • Understand the factors that make a good online coach, from physiology and client focus to experience and decision-making when programming clients

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MODULE THREE

  • Gain a deep understanding of the pivotal roles played by macronutrients in the human diet and how to effectively explain these concepts to your clients.
  • Learn how to guide clients in nourishing their bodies for peak performance, emphasizing the importance of balanced, flexible eating habits while maintaining structure.
  • Discover the art of promoting more than just “IIFYM” diets and overall health maintenance through food choices and effective coaching strategies

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MODULE FOUR

  • Dive into the six main categories of specific nutritional interventions that play a vital role in periodized nutrition
  • Learn how to design a Nutrition Map that educates clients on their journey, sets realistic expectations, and builds trust.
  • Understand why specific nutritional periodization checkpoints are crucial and how they contribute to achieving client goal

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MODULE FIVE

  • Discover effective techniques for introducing clients to macros, empowering them with food freedom.
  • Learn how to use macros to level your clients' nutrition, preventing overwhelm and fostering sustainable dietary choices.
  • Understand the difference between teaching and telling, and how to effectively educate clients about macros for long-lasting results 
  • Dos and Don'ts of Macro Coaching: Explore the best practices and common pitfalls in macro coaching to guide clients toward success

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MODULE SIX

  • Explore the concept of 6 biofeedback markers (Sleep, Hunger/Fullness, Recovery, Energy, Digestion, and Stress.) and how it serves as a vital communication channel between your clients and their bodies.
  • Know how to facilitate thoughtful intake forms and check-in forms that enable clients to express their biofeedback effectively
  • Become equipped with the ability to make protocol adjustments based on biofeedback data and know when to ask further questions

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MODULE SEVEN

  • Explore the step-by-step process of onboarding and setting up new clients for a successful coaching journey.
  • Client Fit Assessment: Learn how to conduct a Clarity Call to determine if a potential client is a good fit for your program and serves as an opportunity to empower and educate clients to make informed decisions about their journey 
  • Explore the significance of a 7-14 day test tracking period to understand your client's eating habits, preferences, and metabolism efficiency.
  • Recognize that not every client will adhere to tracking and protocols; learn to adapt your approach and communicate effectively.

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MODULE EIGHT

  • Learn an easy yet effective process to ensure clients continue progressing without plateaus
  • Discover strategies to boost client independence and foster a strong coach-client relationship
  • Explore techniques for increasing client retention rates, reducing the need for constantly searching for new leads.
  • Learn how to systemize the check-in process to reduce overwhelm and enhance productivity
  • Understand the importance of tone in coach-client communication and how it can impact the coaching relationship

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MODULE NINE

  • Gain a deep understanding of the ADJUSTment framework, allowing you to tailor macro adjustments based on biofeedback and adherence assessments. Learn how to meet your clients' unique needs, ensuring maximum results while minimizing stress
  • Develop the ability to define and recognize weight-loss plateaus. Explore various factors contributing to plateaus, including adherence, energy expenditure, and hormonal imbalances. Master strategies to overcome plateaus and prevent the frustrating cycle of yo-yo dieting
  • Develop the skills to accurately assess whether your client has genuinely reached a plateau. Understand the key criteria defining a plateau, such as energy balance, adherence, TDEE, BMR, and hormonal factors
  • Gain awareness of the role of hormones in weight management, including cortisol, ghrelin, leptin, and thyroid hormones. Understand how imbalances can impact weight loss and overall health

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MODULE TEN

  • Learn and apply the GROW model to enhance communication skills, enabling you to guide clients toward setting and achieving their goals
  • Develop the capacity to challenge clients constructively without overwhelming them, maintaining a balance between empathy and accountability. Learn how to set "Goldilocks" goals to ensure optimal progress
  • Explore the concept of a growth mindset and its impact on adherence. Learn how to foster a growth mindset in clients to improve commitment to their goals
  • Gain strategies for working with challenging clients, understanding their unique needs, and developing approaches to effectively support their progress

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MODULE ELEVEN

  • Educate clients on proven strategies to conquer common obstacles such as perfectionism, self sabotage, loss of motivation, limiting beliefs, the scale, negative mindset spirals (etc) that may impede their growth and success
  • Learn how to ask the right questions to get the answers you need to problem solve for facilitating major breakthroughs 
  • Master motivational interviewing techniques to inspire and sustain motivation in clients, recognizing different levels of motivation and strategies to bolster autonomy

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MODULE TWELVE

  • Instruct clients using a 4-step STEP METHOD to help them discover and maintain a balanced lifestyle, enabling them to navigate their fitness journey while enjoying other aspects of life
  • Confidently Address the "All In" or "All Out" Mentality by learning strategies to guide clients towards a more sustainable and balanced approach to their health and fitness goals
  • Acquire the skills to effectively propose different coaching techniques to help clients through challenging scenarios like date nights, vacations, and unexpected events, ensuring they can still make progress toward their goals

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MODULE THIRTEEN

  • Develop expertise in advanced coaching techniques, including diet breaks, refeeds, and carb cycling, to optimize client results and improve adherence to nutrition plans

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MODULE FOURTEEN

  • Develop and implement a strategic referral process that aligns with your coaching services, empowering satisfied clients to become advocates and support your business growth
  • Learn effective program structuring techniques that keep clients engaged and excited to renew their commitments with you on a monthly basis, ensuring consistent business continuity
  • Master the art of client nurturing, enabling you to retain clients for extended periods, up to 9+ months and beyond, by building strong relationships, delivering value, and meeting their evolving needs

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MODULE FIFTEEN

  • Master my signature 4-step process for guiding clients to phase out macro tracking successfully, equipping them with the skills to maintain their results for life without relying on tools like MyFitnessPal
  • Learn how to coach a balanced approach to nutrition that combines mindful, intuitive, and macro-based eating strategies, giving your clients the flexibility to self-monitor their nutrition while enjoying the best of both worlds

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MACRO COACH PRO IS NOT JUST ANOTHER ONLINE COURSE.

I’ve been through my fair share of courses that just didn’t get it. They didn’t understand what we do as online macro coaches or what we truly need to succeed. But this? It’s different.

Macro Coch Pro not only teaches you what to do but shows you how to do it with practical, hands-on techniques. You’ll gain the confidence to show up as the coach your clients need—and that means better results, higher retention, and more income for you!

Here’s how this certification dives deeper than a textbook: 
 • Direct client application strategies: Learn exactly how to apply what you know, so your clients see real progress (with real life client examples)
 • Science-based education: Easy to digest and implement, making you a more effective coach knowing you’re online–not in person
 • Weekly support from me: I’m with you every step of the way, providing guidance, answering questions, and helping you grow. Having someone to bounce ideas off of is extremely important. 

It’s time to stop second-guessing your client programming and business model. 

When you can guarantee results and coach your clients to stick with you long-term, that’s when you start making a real impact—and your income follows.

Click here to start

You have a niche in mind and are ready to coach macros online (this isn’t for in-person coaches)

Whether you’re a new coach seeking certification or an established coach looking to upgrade your skills, this program is your next step to grow your client roster.

You want to become an industry leader, say goodbye to imposter syndrome, and truly stand out in a saturated market.

You’re eager to improve your coaching techniques, client check-ins, and communication strategies but need guidance on how to implement them effectively.

You’d love to learn from someone who has experience and to bounce ideas off.

You’d love plug-and-play scripts, templates, and step-by-step protocols.

You’re committed to offering your clients a balanced, non-restrictive approach to nutrition but need to know exactly HOW TF to do it.

You want to increase your impact and income with clients who stick around all year (no more 90-day drop-offs).


It's a fit - let's do this!

IS A GOOD FIT FOR YOU IF...

Macro Coach PRO

The industry is becoming more saturated and you need to stand out. Many in person trainers are moving to the online coaching which means the demand is greater and clients trust in the process more–but you have to be able to deliver.
  • How will you show up confidently online and with clients?
  • How will you get clients results and be able to showcase them to build authority 
  • How will you be able to retain those clients and get them talking about you to all their friends? 

Macro Coach Pro teaches you all thatttt (and more) by preparing you to work with real online clients and LEVEL UP your systems and program design to beat any other program on the market.
 
The course teaches you how to master the ultimate coaching equation and taking Physiology + Client Experience + Business Skillset to become an industry leader.

REALITY CHECK:

And I’ve been coaching online since 2017. After going full-time I built a multi 6-figure business in under a year, solely from referrals and high retention rates. I still have clients today that first started with me back in 2017 (having STABLE AF MRR, baby!)

I’ve been a nutrition and fitness coach for 5 years and started that journey also earning my Master's Degree in the Science of Education. So it’s safe to say, I’m pretty dang good at understanding science backed strategies in how people learn, change and understand new things with data driven decision markers. This allowed me to take what I was learning and apply it to my nutrition and fitness coaching in real time.

Since 2017, I’ve been coaching online, and within a year of going full-time, I built a multi 6-figure business—purely through referrals and high client retention. Some of my clients have been with me since day one (talk about stable MRR!).

With a master’s degree in the science of education and seven years as a nutrition and fitness coach, I know a thing or two about how people learn, change, and grow. I’ve combined science-backed strategies with real-world experience to create a coaching approach that truly works.

But here’s the thing: building a successful coaching business with epic client results requires more than just a standard nutrition cert or CPT. It takes experience, a deep understanding of online coaching dynamics, and evidence-based strategies tailored to diverse client needs.

That’s why I created Macro Coach Pro—to bridge the gap and provide everything you need: from nutrition fundamentals and online coaching techniques to business mapping and behavior change strategies, all in one comprehensive program.

After years of academia, nutrition & fitness certifications, competing in the world of bodybuilding, business mentorship, and experience with real life clients, I knew to build a successful coaching business with EPIC client results, we need more than a standard nutrition cert of CPT.

A successful business came from working with hundreds of clients, really knowing how to work with clients in the online space, applying a variety of strategies with different client personalities, a solid business foundation and evidence based coaching methodology which is a massive gap I see in cookie cutter certifications.

So Macro Coach PRO is my way of bridging the gap and putting everything you need (nutrition fundamentals, online coaching techniques & systems, business mapping and behavior/mindset change) all in one place!

I want it all!

The recommended pace is one module per week with two weeks given for the final exam, for flexibility. Extensions are available upon request but actual access to the curriculum is available for as long as the course exists. 

What if I can’t commit to one module per week?

The pace is one module per week. Module videos range from 30-60 minutes with additional 30-45 minutes of course reading material. There are weekly support calls and Slack access you can dedicate as much (or little) as time too. The course is self paced and pre recorded so you can learn whenever best fits your scheudle. 

I’m busy! What’s the commitment?

Our fall cohort starts Monday, September 30th and runs for 16 weeks. You will have 16 modules and the last full week to take the final exam. You get access to the curriculum for as long this course exists (including any curriculum updates).

When does it start and end?

FAQS

One video presentation + additional resources. Some resources are templates, guides, cheat sheets, sample check ins, ect and others are additional reading materials. 

What’s the format of the modules?

You can access the course materials for as long as the course exists, including future course updates. Access to support calls and Slack support is available for your first 16 weeks with an alumni package for continued access after that.

Do I get continued access after my certification?

100 questions, all multiple choice. One retake is included in the program.

What the final exam like?

This will help you to improve your client results for more social proof and authority in your offer. 
This will help you retain the clients you do gain for a longer period of time (9+ months)
This will teach you how to get your clients to refer you once you have gotten them amazing results

Will this help me get clients?

Monday- Thursday Slack support for curriculum questions, client case studies, and mentorship as well as weekly live calls for real time questions and hot seat coaching. 

How much support can I expect?

The course is set to help improve online coaching design vs in person coaches. 
But if you want to help clients with nutrition or macro based protocols, behavior change and mindset coaching–YES! 

If I’m a personal trainer, would this be helpful?

This course is pending accreditation from NASM and ISSA. Upon completion of your course you will receive a certification to work with clients online. Upon accreditation of NASM and ISSA, you will be emailed an updated certification to reflect this and the necessary paperwork for CEUs. 

Is this course accredited? Does it offer CEU’s?

I'm ready to invest in myself!

Email me at lisamarie@lisamariekowalik.com or click here to book a 20-minute chat.

Still have questions?

P.S. I say this with all the love—it’s time to think bigger than what your textbooks taught you. While you’re hesitating, another coach is about to leap ahead by 1,000 steps. 

I need you to think bigger than just what your textbooks taught you. Some other coach is going to purchase this program and be 1,000 steps ahead of you. You wasting time is not only delaying your client results but it’s keeping you stuck.

I built a multi 6-figure business in under a year with no paid advertising. Just epic client results and referrals (and having the confidence to show up online with authority), which I can teach you in 16 weeks.

How long will it take you to get yourself there?

Delaying your growth is delaying your clients’ results and keeping you stuck.

I built a multi 6-figure business in under a year without a dime spent on ads—just epic client results, referrals, and the confidence to show up online with authority. 

I can teach you how to do the same in just 16 weeks. How long will it take you to get there?
Your imposter syndrome and lack of advanced coaching skills are holding you back and limiting your clients’ success. You can compete in this saturated market, but you need to level up your coaching and program design. And that requires mentorship, support, and accountability.

You’re worth the investment—these strategies will not only pay off but will also take your business to the next level.

It’s time to take action. Someone busier and with a tighter budget is already making moves and they’ll be the next industry leader because they’re not waiting.
It’s time for YOU to step up. 

And don’t worry—I’ve got your back.

Your imposter syndrome & lack of coaching abilities is keeping you stuck and your clients from seeing maximum results. 
You CAN be competitive in this saturated market but you need to level up your coaching skills and business model. And nobody can do that without mentorship, support and accountability. 
You are worth the investment (and these strategies will allow you to make your money back + some).

It’s time, my friend. Someone busier than you with a tighter budget is making it happen and THEY will be the next industry leader because they are taking action.

It’s time YOU took action and showed TF up.
Plus, I got your back no matter what.